The Play Belt
2022-09-05 13:02 - 0 KommentarerCan we ensure everyone keeps their safety belt on by making it fun to do? This is another of the ideas that made it to the final of the fun theory award, created by Nevena Stojanovic from Serbia. The idea is being tested in Sweden in the hope it could be applied to all vehicles in the future.
Bottle Bank Arcade Machine
2022-10-16 10:56 - 0 KommentarerThe Speed Camera Lottery
2021-11-12 17:09 - 0 KommentarerThe winning idea of the fun theory award, submitted by Kevin Richardson, USA. Can we get more people to obey the speed limit by making it fun to do? This was the question Kevin’s idea answered and it was so good that Volkswagen, together with The Swedish National Society for Road Safety, actually made this innovative idea a reality in Stockholm, Sweden.
Piano Staircase
2022-09-22 14:15 - 0 Kommentarer”Take the stairs instead of the escalator or elevator and feel better” is something we often hear or read in the Sunday papers. Few people actually follow that advice. Can we get more people to take the stairs over the escalator by making it fun to do? See the results here
The World's Deepest Bin
2022-09-21 19:21 - 0 KommentarerTo throw rubbish in the bin instead of onto the floor shouldn’t really be so hard. Many people still fail to do so. Can we get more people to throw rubbish into the bin, rather than onto the ground, by making it fun to do? See the results here.