The Fun Theory

A common problem on the highways is that lots of pedestrian cross the road among cars instead of using the footbridge. This behavior can result in accidents and running over. Would be possible to increase the number of people using the footbridge and to decrease the number of people that across among the cars by making the footbridge cross something funny? This is the objective of the “Magic Footbridge”.

We are not so enthusiastic to wash our hands before eating or after using toilets. Whereas, we intake thousands of germs everyday through these hands. Therefore, this initiative is to make hand washing FUN. If we some how can see all the germs strolling in our hand then we will certainly paying attention to wash our hands. Because, we believe more what we see. My idea is to install a special kind of hand basin in schools, hospitals and restaurants.

There are symbols to almost everything: gay community, luck, breast cancer, aids and more. So, why not a icon to represent the Fun Theory? An icon to be seen everywhere, all the time: in T-shirts, sticks, stamps, magazines, outdoors, pins, signs, the moon!!! Something universal, clean, strong, inspiring, to really make a statement. Like the smilie face, but in royal blue. It is positive reinforcement linked to other subjects such as driving, eating, the environment, people, love, health or safety. The idea has been out there for years, but there is a need for a concrete message.

What if our food would be equipped with a special timer&player, something we should just start when we put our fresh products in the fridge. When the expiration date is approaching and we are not eating or drinking our food, the food itself will start whining and crying to warn us.
We would need nothing more than an adhesive plate or patch equipped with timer&player. The player will start crying and complaining louder and louder as the expiration date approaches. How stopping it? Drink your fresh food! The plate can be re-used on different food packaging for a loooooong time.

Most people enter a building without cleaning their shoes, often resulting in dirt all over the floor.
Could this nuisance be removed by making the activity fun to do? We think so.

Submitted by Felix Möller and Daniel Westhof - Germany

Currently most sustainabile responses are focused on land where we can monitor the proposed changes, while the water which covers 70% of our Earth’s surface tends to be neglected. Since the phytoplankton growing within the oceans provides 50% of Earth’s photosynthesis, ocean vitality is paramount for all life. Already we have lost 30% and 14% of phytoplankton in the North Pacific and North Atlantic Oceans respectively since the 80s. Specifically, we must counteract the damaging effects of excess carbon dioxide and acidification from our polluting habits.

Waiting for the red man to change on the traffic light, while necessary for maintaining your life, is a bummer. Our aim was making the wait pleasurable. We did it by posting Adam Ben Ezra in one side of a heavily traveled zebra crossing. Our guy plays when the light is red, and rests when it turns green. For our special operation we made double bass covers for famous songs containing words like "stop", "stand", etc.
Submitted by Guy Dayan

Can you get humans to eat healthier food through fun?
It’s always more fun to open colorful packages with loud writing, cool logos and slogans. How can a piece of fruit in the super market ever compete with a candy bar? It can’t! SO….
Imagine lush and colorful shrink-wrappers over bananas, apples and mandarin oranges. Put them right next to the candies, which in the USA are typically in the checkout line to entice last minute impulse buys by children. Guilt and fun I believe will

Remember the little flipbooks you had when you were a kid? The kind you could flip through quickly and see a little movie, This might be the simplest way of animating a picture but a filmreel doesn't act all that different. Think of all the boring hours you have spent looking out of the window into nothingness while commuting on the Metro train or underground. Now, I am a big fan of grafitti and street art, but it doesn't really serve its purpose in 60 km/h when everything turns into a blur. What if we could use the speed of the train to emulate a lens travelling down a filmreel?