The Fun Theory

A more fun way to recycle your newspaper!

Many people around the world appreciate to read free newspapers when they travel with the subway. The problem is that too many people don’t recycle their newspaper when they’ve read it. This is damaging the environment and costs lots of money to clean – Money that raises ticket prices.
Can we get people to change their behaviour by making it more fun to recycle their newspapers?

Submitted by William Törnqvist