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Spread Fun Not Germs

2009-12-15 21:34 - 0 Comments

In society today, there is a great deal of concern over the spread of germs and viruses. This “fear” is increased amongst people globally, by the widespread media attention & coverage of viruses such as H1N1.

On a daily basis, many people do not wash their hands after using the bathroom, or before consuming food. In airports, we have noticed that fewer people wash their hands after using the bathroom, than people who are using public bathrooms elsewhere. We believe that this occurs, because people are often in a rush when travelling.

We propose that 3 key factors will help to contribute to an increase in Hand Sanitization amongst society:

1) A catchy marketing campaign.
2) Increased awareness amongst people, which shows the importance for the behaviour to occur.
3) Making the behaviour “fun” so people will willingly repeat it.

With the “Spread Fun Not Germs” campaign, we propose that hand sanitizing stations can be filmed in a public place without any specific signage around them. With the data that is gathered, it can be concluded that on average, only “X” number of people used the hand sanitizing stations in a given time period.

In the next experiment 2 elements will be added to the same locations of hand sanitizing stations:

1) Effective, visible, fun, and memorable signage, which attracts people to the hand sanitizing stations.
2) An audible noise will be added to the hand sanitizing dispenser.

After these two elements are added to the hand sanitizing stations, the stations can once again be filmed, and it will show that there will be a “Y” percent increase in the number of people who willingly use the stations as a result of the changes that were made to the stations.

We propose that a “fart machine” can be installed within the dispenser, so that every time people use the device, it will make the noise of “flatulence”. This in turn, will make people laugh and smile. Overall, this solution is cost effective, simple to install, and easy to implement, in order to change people’s daily behaviour for an important aspect in helping to keep us all healthier.
Submitted by Benjamin Grynol

2.1875

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