The Fun Theory

People tend to pass doormats in public entrances without actively cleaning their shoes. This is a problem, especially in winter, since the shoes are more dirty during the rainy season.

We developed a doormat that increases the time, spent cleaning your shoes and intensifies the contact between the mat´s surface and the sole. But how? By transforming the doormat into a fun sliding puzzle.

The time spent on the doormat increased significantly and people started to interact. The Fun Theory was verified.

Submitted by Tim Mackerodt