The Fun Theory

People have many excuses to don't use the zebra crossing. By doing this, they put themselves, other pedestrians and drivers in danger. So how can we make the path to the traffic light more interesting causing people to walk all the way to the zebra crossing? By making it more fun.
Everybody loves popping bubble wraps. By putting footprints with eletronic sensors connected to speakers, people'd feel like they're popping it by stepping on the footprints. This way, we'd be using their fascination with bubble wrap to lead them to the crosswalk.
Submitted by Tiago Oliveira and Alexandre Bonfim