The Fun Theory

Can you get humans to eat healthier food through fun?
It’s always more fun to open colorful packages with loud writing, cool logos and slogans. How can a piece of fruit in the super market ever compete with a candy bar? It can’t! SO….
Imagine lush and colorful shrink-wrappers over bananas, apples and mandarin oranges. Put them right next to the candies, which in the USA are typically in the checkout line to entice last minute impulse buys by children. Guilt and fun I believe will
increase fruit sales over candy purchases in this particular item displays. Make them fun to open/unzip like candy. That is half the fun! Make the wrappers out of corn starch so they are biodegrade! Healthier diets – through fun.

Submitted by Kevin Richardson